"Moye and the Coca-Cola team choose which content to share on LinkedIn with that professional audience in mind. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter."
We see great clickthrough rates on story links that we publish on LinkedIn. It's professional social network versus more of a social network.
#Open linkedin business page driver
"LinkedIn is a huge traffic driver for us," explains Co-Managing Editor Jay Moye.
Though 59% the magazine's audience is in the 18–35 year-old demographic, they see a lot of interaction from the company's 917,000+ followers on LinkedIn. 12 of the Best LinkedIn Business Pages (And What Makes Them Great) 1) Coca-ColaĬoca-Cola's LinkedIn Page regularly highlights content from Coca-Cola Journey, the company's digital magazine that's churned out over 2,000 stories since its launch in November 2012 and seen huge success, especially on social. I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages. Let's look at 12 businesses that are capitalizing on the opportunity and rocking it. That's been great news for brands, since it's given them a new audience to reach with their content - via their Company Pages on LinkedIn. And by February 2014, they opened up their publishing platform to all members.Īll of those moves have turned LinkedIn into a place where people come to consume professional content. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. LinkedIn's evolution began in May 2012 with the acquisition of SlideShare, and it continued with the purchase of news reader app Pulse.
0 kommentar(er)
